/* ── Hero ── */
    .adv-hero {
      background: var(--c-dark);
      padding: 80px 32px 72px;
      text-align: center;
    }
    .adv-hero-eyebrow {
      font-family: var(--f-ui);
      font-size: 11px;
      font-weight: 700;
      text-transform: uppercase;
      letter-spacing: 0.12em;
      color: var(--c-amber);
      margin-bottom: 18px;
    }
    .adv-hero h1 {
      font-family: var(--f-display);
      font-size: 54px;
      font-weight: 900;
      color: #fff;
      letter-spacing: -1.5px;
      line-height: 1.06;
      margin-bottom: 18px;
      max-width: 780px;
      margin-left: auto;
      margin-right: auto;
      text-wrap: balance;
    }
    .adv-hero h1 em { font-style: normal; color: var(--c-accent); }
    .adv-hero-sub {
      font-family: var(--f-body);
      font-size: 18px;
      color: rgba(255,255,255,0.55);
      max-width: 560px;
      margin: 0 auto 36px;
      line-height: 1.6;
    }
    .adv-hero-ctas {
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 12px;
      flex-wrap: wrap;
    }
    .btn-hero-primary {
      background: var(--c-accent);
      color: #fff;
      font-family: var(--f-ui);
      font-weight: 700;
      font-size: 14px;
      padding: 13px 28px;
      border-radius: 6px;
      transition: background .15s;
    }
    .btn-hero-primary:hover { background: var(--c-accent-dk); color: #fff; }
    .btn-hero-ghost {
      background: rgba(255,255,255,0.1);
      color: rgba(255,255,255,0.8);
      font-family: var(--f-ui);
      font-weight: 600;
      font-size: 14px;
      padding: 13px 28px;
      border-radius: 6px;
      border: 1px solid rgba(255,255,255,0.15);
      transition: background .15s, color .15s;
    }
    .btn-hero-ghost:hover { background: rgba(255,255,255,0.16); color: #fff; }

    /* ── Audience stats ── */
    .audience-section {
      padding: 72px 32px;
      max-width: var(--max-w);
      margin: 0 auto;
    }
    .audience-grid {
      display: grid;
      grid-template-columns: repeat(4, 1fr);
      gap: 1px;
      background: var(--c-border);
      border: 1px solid var(--c-border);
      border-radius: var(--radius);
      overflow: hidden;
      margin-bottom: 48px;
    }
    .stat-block {
      background: var(--c-surface);
      padding: 32px 24px;
      text-align: center;
    }
    .stat-num {
      font-family: var(--f-display);
      font-size: 42px;
      font-weight: 900;
      color: var(--c-dark);
      letter-spacing: -1.5px;
      line-height: 1;
      margin-bottom: 6px;
    }
    .stat-num .unit { font-size: 24px; color: var(--c-accent); }
    .stat-label {
      font-family: var(--f-ui);
      font-size: 13px;
      color: var(--c-muted);
      line-height: 1.4;
    }

    /* Audience demographics */
    .demo-grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 32px;
      align-items: start;
    }
    .demo-chart { }
    .demo-title {
      font-family: var(--f-display);
      font-size: 18px;
      font-weight: 700;
      color: var(--c-dark);
      margin-bottom: 20px;
    }
    .demo-bar-list { display: flex; flex-direction: column; gap: 12px; }
    .demo-bar-item { }
    .demo-bar-label {
      display: flex;
      justify-content: space-between;
      font-family: var(--f-ui);
      font-size: 13px;
      color: var(--c-text);
      margin-bottom: 5px;
    }
    .demo-bar-label span { color: var(--c-muted); font-weight: 600; }
    .demo-bar-track {
      height: 8px;
      background: var(--c-border);
      border-radius: 4px;
      overflow: hidden;
    }
    .demo-bar-fill {
      height: 100%;
      border-radius: 4px;
      background: var(--c-accent);
      transition: width .6s ease;
    }
    .demo-bar-fill.amber { background: var(--c-amber); }
    .demo-bar-fill.navy  { background: var(--c-dark); }
    .demo-bar-fill.green { background: #1F8A5B; }

    /* Geo breakdown */
    .geo-list { display: flex; flex-direction: column; gap: 10px; }
    .geo-item {
      display: flex;
      align-items: center;
      gap: 12px;
      font-family: var(--f-ui);
      font-size: 13px;
    }
    .geo-flag { font-size: 18px; width: 24px; text-align: center; }
    .geo-name { flex: 1; color: var(--c-text); }
    .geo-pct { font-family: var(--f-mono); font-size: 13px; font-weight: 600; color: var(--c-dark); }
    .geo-bar { flex: 2; height: 6px; background: var(--c-border); border-radius: 3px; overflow: hidden; }
    .geo-bar-fill { height: 100%; background: var(--c-accent); border-radius: 3px; }

    /* ── Ad inventory ── */
    .inventory-section {
      background: var(--c-surface);
      border-top: 1px solid var(--c-border);
      border-bottom: 1px solid var(--c-border);
      padding: 72px 32px;
    }
    .inventory-inner { max-width: var(--max-w); margin: 0 auto; }
    .inv-tabs {
      display: flex;
      gap: 0;
      border-bottom: 2px solid var(--c-border);
      margin-bottom: 36px;
    }
    .inv-tab {
      font-family: var(--f-ui);
      font-size: 14px;
      font-weight: 600;
      color: var(--c-muted);
      padding: 10px 22px;
      cursor: pointer;
      border-bottom: 2px solid transparent;
      margin-bottom: -2px;
      transition: color .15s;
    }
    .inv-tab.active { color: var(--c-dark); border-bottom-color: var(--c-dark); }
    .inv-tab:hover { color: var(--c-dark); }
    .inv-grid {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 20px;
    }
    .inv-card {
      border: 1px solid var(--c-border);
      border-radius: var(--radius);
      overflow: hidden;
    }
    .inv-card-head {
      background: var(--c-dark);
      padding: 16px 20px;
    }
    .inv-card-name {
      font-family: var(--f-display);
      font-size: 16px;
      font-weight: 700;
      color: #fff;
      margin-bottom: 3px;
    }
    .inv-card-slot {
      font-family: var(--f-mono);
      font-size: 11px;
      color: rgba(255,255,255,0.4);
    }
    .inv-card-body { padding: 18px 20px; }
    .inv-price {
      font-family: var(--f-display);
      font-size: 28px;
      font-weight: 900;
      color: var(--c-dark);
      letter-spacing: -0.5px;
      margin-bottom: 2px;
    }
    .inv-price-sub {
      font-family: var(--f-ui);
      font-size: 12px;
      color: var(--c-muted);
      margin-bottom: 14px;
    }
    .inv-specs { display: flex; flex-direction: column; gap: 6px; }
    .inv-spec {
      display: flex;
      align-items: flex-start;
      gap: 8px;
      font-family: var(--f-ui);
      font-size: 13px;
      color: var(--c-text);
    }
    .inv-spec::before {
      content: '✓';
      color: #1F8A5B;
      font-weight: 700;
      flex-shrink: 0;
      margin-top: 1px;
    }
    .inv-card-cta {
      padding: 0 20px 18px;
    }
    .inv-card-cta a {
      display: block;
      background: var(--c-accent);
      color: #fff;
      font-family: var(--f-ui);
      font-weight: 700;
      font-size: 13px;
      padding: 10px;
      border-radius: 4px;
      text-align: center;
      transition: background .15s;
    }
    .inv-card-cta a:hover { background: var(--c-accent-dk); }
    .inv-card.featured { border-color: var(--c-accent); }
    .inv-card.featured .inv-card-head { background: var(--c-accent); }
    .inv-badge {
      display: inline-block;
      font-family: var(--f-ui);
      font-size: 10px;
      font-weight: 700;
      text-transform: uppercase;
      letter-spacing: 0.08em;
      background: var(--c-amber);
      color: var(--c-dark);
      padding: 2px 7px;
      border-radius: 3px;
      margin-bottom: 6px;
    }

    /* ── Past advertisers ── */
    .advertisers-section {
      padding: 64px 32px;
      text-align: center;
    }
    .advertisers-inner { max-width: var(--max-w); margin: 0 auto; }
    .adv-logos-row {
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 40px;
      flex-wrap: wrap;
      margin-top: 32px;
    }
    .adv-logo-item {
      font-family: var(--f-display);
      font-size: 16px;
      font-weight: 800;
      color: #ccc;
      text-transform: uppercase;
      letter-spacing: 0.5px;
      transition: color .2s;
    }
    .adv-logo-item:hover { color: var(--c-muted); }

    /* ── Contact section ── */
    .contact-section {
      background: var(--c-bg);
      padding: 72px 32px;
    }
    .contact-inner {
      max-width: 960px;
      margin: 0 auto;
      display: grid;
      grid-template-columns: 1fr 1.2fr;
      gap: 64px;
      align-items: start;
    }
    .contact-left h2 {
      font-family: var(--f-display);
      font-size: 32px;
      font-weight: 800;
      color: var(--c-dark);
      margin-bottom: 12px;
      letter-spacing: -0.5px;
    }
    .contact-left p {
      font-family: var(--f-ui);
      font-size: 15px;
      color: var(--c-muted);
      line-height: 1.65;
      margin-bottom: 28px;
    }
    .contact-info-item {
      display: flex;
      align-items: flex-start;
      gap: 12px;
      margin-bottom: 16px;
    }
    .ci-icon {
      width: 36px;
      height: 36px;
      background: var(--c-surface);
      border: 1px solid var(--c-border);
      border-radius: 8px;
      display: flex;
      align-items: center;
      justify-content: center;
      font-size: 16px;
      flex-shrink: 0;
    }
    .ci-text { flex: 1; }
    .ci-label { font-family: var(--f-ui); font-size: 11px; font-weight: 600; color: var(--c-muted); text-transform: uppercase; letter-spacing: 0.08em; }
    .ci-value { font-family: var(--f-ui); font-size: 14px; color: var(--c-dark); font-weight: 500; }
    .ci-value a { color: var(--c-accent); }
    .ci-value a:hover { text-decoration: underline; }
    .contact-form { background: var(--c-surface); border: 1px solid var(--c-border); border-radius: 10px; padding: 28px; }
    .form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin-bottom: 14px; }
    .form-group { display: flex; flex-direction: column; gap: 6px; }
    .form-group.full { grid-column: 1 / -1; }
    .form-label {
      font-family: var(--f-ui);
      font-size: 12px;
      font-weight: 600;
      color: var(--c-dark);
    }
    .form-input {
      padding: 10px 13px;
      border: 1.5px solid var(--c-border);
      border-radius: 5px;
      font-family: var(--f-ui);
      font-size: 14px;
      color: var(--c-text);
      background: var(--c-bg);
      outline: none;
      transition: border-color .15s;
      width: 100%;
    }
    .form-input:focus { border-color: var(--c-dark); background: var(--c-surface); }
    textarea.form-input { resize: vertical; min-height: 100px; }
    select.form-input { cursor: pointer; }
    .form-submit {
      width: 100%;
      background: var(--c-accent);
      color: #fff;
      font-family: var(--f-ui);
      font-weight: 700;
      font-size: 14px;
      padding: 13px;
      border-radius: 5px;
      border: none;
      cursor: pointer;
      transition: background .15s;
      margin-top: 6px;
    }
    .form-submit:hover { background: var(--c-accent-dk); }
    .media-kit-strip {
      background: var(--c-dark);
      padding: 20px 32px;
      display: flex;
      align-items: center;
      justify-content: space-between;
      gap: 20px;
      flex-wrap: wrap;
    }
    .mks-text { font-family: var(--f-ui); font-size: 14px; color: rgba(255,255,255,0.7); }
    .mks-text strong { color: #fff; }
    .mks-btn {
      background: rgba(255,255,255,0.1);
      color: #fff;
      font-family: var(--f-ui);
      font-weight: 700;
      font-size: 13px;
      padding: 10px 20px;
      border-radius: 5px;
      border: 1px solid rgba(255,255,255,0.2);
      transition: background .15s;
      white-space: nowrap;
    }
    .mks-btn:hover { background: rgba(255,255,255,0.18); }

    @media (max-width: 960px) {
      .audience-grid { grid-template-columns: repeat(2, 1fr); }
      .demo-grid { grid-template-columns: 1fr; }
      .inv-grid { grid-template-columns: 1fr; max-width: 440px; }
      .contact-inner { grid-template-columns: 1fr; gap: 40px; }
      .adv-hero h1 { font-size: 38px; }
    }
    @media (max-width: 640px) {
      .audience-grid { grid-template-columns: 1fr 1fr; }
      .form-row { grid-template-columns: 1fr; }
      .adv-hero { padding: 56px 20px 52px; }
      .adv-hero h1 { font-size: 32px; }
      .contact-section, .inventory-section, .audience-section, .advertisers-section { padding: 52px 20px; }
    }