Sponsor Media Kit
Launch inventory for brands serving owner-operators and small fleets: fuel, factoring, insurance, compliance, ELD, maintenance, tires, dispatch, accounting, and education.
Audience Fit
- One-truck owner-operators building a real weekly operating system.
- New authority owners researching setup, insurance, paperwork, and compliance risk.
- Small fleets comparing equipment, fuel, factoring, dispatch, ELD, and maintenance tools.
- Drivers who need practical decisions, not motivational or generic trucking content.
Launch Packages
Starter Test
One sponsored newsletter mention or one disclosed article placement test. Good for proving message/audience fit.
$500-$1,500Topic Ownership
Four-week sponsorship around one topic cluster such as authority startup, fuel cost, compliance, or maintenance planning.
$2,500-$6,000Partner Launch
Bundle across newsletter, article CTAs, display slots, and a disclosed partner landing page.
$7,500+Launch ranges are introductory planning ranges, not guaranteed rate-card commitments. Final pricing depends on placement, creative workload, exclusivity, duration, and disclosure requirements.
Inventory and Specs
| Placement | Size / format | Best use |
|---|---|---|
| Homepage leaderboard | 728x90 | Awareness and launch campaigns. |
| Article mid-roll | 728x90 after paragraph 3 | Contextual education and retargeting. |
| Sidebar top | 300x250 | Direct response offers and lead magnets. |
| Sidebar bottom | 300x600 | High-visibility sponsor message. |
| Newsletter mention | Text + link + optional image | Offer testing once subscriber volume grows. |
| Partner landing page | Disclosed page | Explainer, lead capture, or vendor comparison. |
Editorial and Disclosure Standard
- Sponsored content is labeled.
- Affiliate relationships are disclosed near commercial recommendations.
- Claims need proof: pricing, terms, eligibility, geography, and limitations.
- Products should solve a real operator problem and avoid obvious contract traps.
What to Send
| Need | Details |
|---|---|
| Company and offer | Product category, target operator, landing page, and the action you want. |
| Budget and timing | Launch window, test budget, renewal interest, and exclusivity needs. |
| Creative | Ad image or copy, UTMs, disclosure language, and compliance/legal requirements. |
| Proof | Pricing, terms, eligibility, support coverage, cancellation terms, and claims support. |
Or email editorial@haulpoint.org with the product, audience fit, offer, landing page, and disclosure requirements.