Criteria,Pass/Fail,Evidence Needed,Notes
Solves a real owner-operator problem,,Describe the specific weekly decision or risk the product improves,
Clear public terms,,Pricing contract length cancellation and fees can be reviewed before recommendation,
Transparent pricing or quote process,,Operator can understand cost before entering a long sales cycle,
Support quality,,Support hours onboarding process response expectations and escalation path,
Contract and cancellation terms,,No hidden long-term lock-in reserve issue or unclear termination process,
Compliance claims are supportable,,Claims about FMCSA DOT insurance tax or legal outcomes can be substantiated,
Disclosure requirements are simple,,Sponsor accepts clear sponsored affiliate or paid-placement disclosure,
Landing page is ready,,Sponsor has a page that matches the offer and does not overpromise,
Creative assets are ready,,Logo ad creative copy points tracking URL and UTM needs are available,
Budget fits current inventory,,Sponsor can fund Starter Test Topic Ownership or Partner Launch package,
Audience fit is direct,,Offer serves owner-operators small fleets or trucking business decision makers,
Editorial boundary is respected,,Sponsor will not require fake reviews hidden placement or guaranteed praise,