HaulPoint Media Kit
HaulPoint is an operator-first trucking publication for owner-operators and small fleets. The content library focuses on business decisions, equipment risk, compliance routines, and practical operating systems.
Audience
- One-truck owner-operators.
- New authority owners.
- Small fleet owners adding systems and drivers.
- Drivers evaluating equipment, insurance, compliance, fuel, factoring, and dispatch tools.
Current inventory
- 96 published articles and 9+ hours of professional evergreen reading depth.
- Business, regulation, and equipment topic clusters.
- Newsletter capture and course waitlist funnels.
- Display slots across homepage, article body, sidebar, and footer.
Live ad inventory
Good sponsor fit
Good partners help operators make cleaner decisions: fuel cards, factoring, insurance, compliance, ELD, maintenance, tires, load-board intelligence, accounting, tax, and education.
Downloadable media kit
The live sponsor kit includes launch inventory, ad specs, package ranges, disclosure standards, and the information a brand should send before buying placement.
Open the one-page sponsor pitch
Fastest sponsor test
Start with a $750 category test before buying a larger package.
Built for vendors that want to test owner-operator fit without a long media-buy cycle. HaulPoint reviews the offer, keeps sponsorship disclosed, and routes the campaign to a practical trucking decision page.
What is included
- One disclosed placement on a relevant sponsor, tool, or buyer-intent page.
- One house-ad slot or contextual CTA while the test is active.
- Basic creative review for clarity, disclosure, and operator fit.
- 30-day commercial page demand snapshot from Revenue Ops.
Best fit categories
- Fuel, factoring, ELD/compliance, insurance, maintenance, dispatch, accounting, IFTA, roadside, and operator education.
- Products with clear terms, real operator value, and a landing page that can support follow-up.
Sponsor sales assets
5-day sponsor outreach sprint
Daily send targets, call blocks, follow-up language, qualification rules, and close paths for selling the $750 Starter Test.
Open assetSponsor close packet
Invoice-ready proposal language, onboarding checklist, creative requirements, reporting promise, and close emails for warm sponsor replies.
Open assetSample sponsor report
A sample 30-day Starter Test report showing placements, CTA clicks, page demand, lead summary, and recommended next step.
Open assetManual invoice templates
Copy-ready sponsor and product invoice language so a warm reply can become a payment request quickly.
Open assetVerified sponsor prospect list
Official contact paths for high-fit vendors in fuel, factoring, load boards, ELD, telematics, insurance, and carrier services.
Open assetSponsor mail merge
Company-specific first-touch subject lines and email copy for the verified sponsor prospect list.
Open assetContact-form outreach pack
Copy-paste outreach blocks for verified prospects that route sponsor or sales inquiries through web forms instead of direct email.
Open assetSponsor outreach kit
Subject lines, first-touch email, two follow-ups, call script, fit rules, and disclosure language for outbound sponsor sales.
Open assetSponsor prospect tracker
Track company fit, contact, operator problem, likely package, budget signal, outreach status, and next follow-up date.
Open assetSponsor qualification checklist
Score vendors before taking money: problem fit, transparent terms, support, claims, creative readiness, and disclosure needs.
Open assetSponsor media kit
Audience, inventory, launch package ranges, ad-slot specs, disclosure standard, and buying checklist.
Open assetOne-page sponsor pitch
A short pitch asset for quick vendor conversations when a full media kit is too much for the first touch.
Open assetRequest details
Use the proposal request below to request current availability, category fit, package guidance, or a manual sponsor proposal.
Turn a vendor fit into a proposal HaulPoint can actually price.
Use this request when a brand wants owner-operator attention and needs a concrete package, category, start window, and disclosure path. It feeds the same sponsor lead queue used by Revenue Ops.